We only live once.
And even though our life is not always coming up roses -
We get to design and customize the hell out of it

And a big warm beatiful family…

More inspiration

Logo recipe:

LIFE, qty: 1

This what we get, and in the end its what we make of it

You can bend it a bit

Make sure to do it the right direction, otherwise we get an opposite effect

Mix some Road in it

Because those are great and always work… always… They also say that life is a road...

Customize!

And put some dirt on it too.
You're cool... You're not like all the other office rats!

And you'll need a chain

Otherwise how will you get anywhere?
Also every link represents a chief club member, founder

Logos

Colors to use – Harley Orange, White, Black
Possible additions that dont affect the original logo

Color

CAMEL
#C4A06D

HARLEY ORANGE
#FF671F

DARK PURPLE
#27213C

MEDIUM CARMINE
#B0413E

SAGE
#A6A57A

LIGHT STEEL BLUE
#AEC5EB

Typography

Montserrat Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Rubik

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Lato

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Implementation examples

Logos, colors, do’s and don’ts, colors, typography and more style guides, examples of swag uses – tshirts, caps and more

Style Guide / Brand book

coming soon